In 1986, amidst the bustling streets of Los Angeles, a beacon of style and community emerged - New Attitude Hair Salon. This tale of entrepreneurial spirit and familial bonds began with a simple desire: to bring the expertise of the beauty industry closer to home. Dedra Dupree, a seasoned hairstylist, alongside her mother, Foresteen Dupree, a skilled seamstress, and her father, Robert Dupree, the financial mind of the family, embarked on a journey to create a haven for hair care. With dedication and passion as their guiding lights, New Attitude Hair Salon flourished across four distinct locations over the years. From its inaugural spot-on Crenshaw Blvd and Martin Luther King Junior Blvd, where 14 stylists filled the chairs with creative fervor, to its subsequent residences on Crenshaw and 59th St., and later Hawthorne Blvd. and 138th Street, the salon's legacy continued to grow. However, adversity struck during the unrest of 1992, as the second location fell victim to the riots. Undeterred, the Dupree family pressed on, downsizing when necessary but never compromising on their commitment to excellence. Their resilience led them to Westchester, CA, where New Attitude Hair Salon found its final home in 2002, welcoming clients with open arms and expert hands.
Beyond the artistry of hairdressing, New Attitude Hair Salon embodied values of professionalism, cleanliness, and inclusivity. It wasn't merely a place for stunning transformations; it was a sanctuary of love, community, and fellowship. Here, clients found not only great hairstyles but also a sense of belonging - a home away from home, a family away from family. Beyond the artistry of hairdressing, New Attitude Hair Salon embodied values of professionalism, cleanliness, and inclusivity.
It wasn't merely a place for stunning transformations; it was a sanctuary of love, community, and fellowship. Here, clients found not only great hairstyles but also a sense of belonging - a home away from home, a family away from family.
For 38 years, New Attitude Hair Salon served as more than just a workplace for Dedra Dupree; it was her crucible of growth and learning. Surrounded by fellow professionals, she honed her craft, nurtured by the supportive environment cultivated within those walls. These were the best years of her life in cosmetology, where every day brought new challenges and triumphs.
Today, as Dedra continues her journey as a cosmetologist and suite owner in Hermosa Beach, California, the spirit of New Attitude Hair Salon lives on. Its impact transcends mere hairstyles, shaping the careers of countless stylists who have since become leaders in the beauty industry. From entertainment stylists to salon owners, product developers to beauty entrepreneurs, the salon's influence reverberates far and wide, a testament to its enduring legacy.
New Attitude Hair Salon isn't just a business; it's an industry hero. It symbolizes resilience, growth, and the transformative power of community. And for Dedra Dupree, it will forever hold a special place in her heart as the cornerstone of her remarkable journey in the world of cosmetology.
Dedra Depree
My Salon Suite
1559 Pacific Coast Highway, Suite 201
Hermosa Beach, Ca 90254
310-897-5155
@ddthehairdoctor
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